There is an endless parade of articles, tweets, and Reddit posts of people expressing their displeasure with online dating.

The frustrations often boil down to a few core issues: a perceived lack of genuine connection, the feeling of being disposable in a sea of endless options, profiles that misrepresent or simply fail to capture the person behind them, and the sheer exhaustion of navigating it all.

People invest time and emotional energy, often with little return, leading to burnout and cynicism. We swipe, we match, maybe we chat, and too often, it fizzles out. Why? Sometimes it's incompatible personalities, sure, but often it might stem from something more fundamental – the initial presentation. How do you know if your profile is actually working for you, or inadvertently working against you?

This is where the idea for this site began to germinate. Instead of just lamenting the state of online dating, I wanted to provide a way for people to get constructive feedback.

We often operate in a vacuum when creating our profiles. What we think projects confidence might come across as arrogance; what is meant as silly self-deprecating humor elicits a “yikes”. It’s one thing to be humble, it’s another to have much to be humble about.

Without honest, external perspectives, we're essentially guessing. My goal is to provide a space where users can get anonymized, aggregated feedback on their profiles – what resonates, what falls flat, which photos are strongest, where the bio could use clarification.

It’s not about creating homogenous, optimized-to-death profiles, but about offering clarity and actionable insights so individuals can better represent themselves authentically and effectively. It’s an attempt to inject a small measure of helpful data into what can feel like a chaotic and opaque process.

Secondly, I built this site for the potential for fascinating data analysis. Many of us fondly remember the days of the OKCupid data blog, OkTrends. They took aggregated, anonymized user data and turned it into compelling insights about dating, attraction, and human behavior online. It was quantitative analysis applied to the messy world of human connection, and it was brilliant.

I believe a platform centered around profile reviews holds similar potential. What elements consistently correlate with positive profile ratings? Are there significant differences in how profiles are perceived across different demographics? What kind of feedback is most common? What advice actually leads to perceived improvements?

My background is in actuarial and data science, which at its core, strives to derive meaning from data. Applying that lens to the nuances of self-presentation in the digital dating sphere feels like a natural, and hopefully insightful, extension. My aim isn't just to help individuals one profile at a time, but eventually, to share broader, data-driven observations that could benefit the wider community trying to navigate online dating.

Ultimately, this site is born from a blend of empathy for the frustrations of modern dating and a curiosity about the underlying data. If we can provide tools for individuals to feel more confident and clear in their online presentation, and simultaneously learn more about what makes for effective digital introductions, then perhaps we can make the whole experience a little less daunting and a little more fun.